CD/copywriter
Brian Nash​
AirMan PRINT/OOH - awareness
AirMan’s innovative tire inflater was a hit in Europe, but sales were flat in the U.S. I helped create a print/OOH campaign to get things rolling from coast to coast.
Big River Steel SITE DEVELOPMENT - branding
As a new U.S. electrical steelmill, Big River Steel needed to promote their brand loudly and proudly. I helped to create a strategy touting BRS as the new kid on the block unburdened by the conventions of yesteryear...and the dirty coal-buring furnaces that come with it.
UVH SITE DEVELOPMENT - branding
As the leading veterinary clinic for pets and their parents in Northwest Louisiana, University Veterinary Hospital wanted their online presence to accurately reflect their love for what they do. I created a site that positions UVH as best people to take care of man's best friend.
Perkins+Will VIDEO - branding/awareness
ENU SITE DEVELOPMENT - ecommerce/branding
The Chicago office of Perkins+Will wanted to highlight their most recent work. With the help of my team, I concepted, scripted, shot and edited a video of the new SRAM offices that told the P+W story from the client's perspective, creating
a showcase sales tool while simultaneously serving as a template for future online endeavors.
Old Style OOH - branding
Old Style wanted to pair two Chicago institutions as long-term batterymates. This pitch perfect outdoor campaign captured the indelible spirit of both.
As a startup in the crowded nutritional shake field, ENU wanted to promote the benefits it offers to oncology patients and weekend warriors alike. I exercised my sports category experience to create a site that inspires both audiences to fight the good fight.
Ironman PRINT/OOH - awareness
After a drop in entries, Ironman wanted to show that they were still the bucketlist event for ultraendurance athletes. I helped create a campaign
that tapped into the "No pain, no gain" psyche of triathletes.
Kmart SITE DEVELOPMENT - ecommerce
Kmart needed to show Moms (and kids) it was a cool place to shop for back-to-school gear. I helped create a site that spoke to both in a lauguage everyone would understand.
