Hi, I'm Brian.

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I'm a copywriter, creative director, brand evangelist, amateur cyclist and chagrined perfectionist, and I believe advertising / marketing at its best approaches art. And making art, or striving to make art, is a worthy endeavor.

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Here's a few more things I believe:​

 

• Advertising has changed dramatically over the past 20 years. And it hasn’t changed at all. Effectiveness is still            optimized on the core tenants of insight & execution. But the channel, device, or platform that connects brands to      consumers changes rapidly. Great ideas and powerful storytelling are the constant of success.

 

• "Innovative" has become so over-used that it has lost all relevance.

 

• Creativity doesn't reside in the conclusions you've drawn, but rather in how you pry them back open.

• Complex problems are solved by dilution and clarity. Language, culture and social structure can be crossed by            finding common motivation & purpose, threaded together by a simple idea.

 

• A brand is nothing more than a promise that brings with it the expectations of the consumer. The power of                  that brand is in defining the experience. If the promise of the experience matches the actual experience itself, then    your brand is what you said it is.

 

• Your brand is only as strong as the tie between the message and the people who react to it. You need to have a          voice and a clear point of view. The revolution is in the hands of the consumer. If you let them control your brand,
   but you deliver on its promise, you will succeed.

 

• Marketing should be about changing behavior, not merely the cost of business necessary to maintain the status quo.

 

• Great ideas are simple to communicate. And the easier it is to communicate your message, the greater the chance      that your audience will retain it.